You’ve got new music. You’re excited to share it. It’s understandable that you want to include all the links to streaming/download platforms where your music is available when you write an email or social media post. However, that is not the best way to promote your new music.
While you may think you’re being helpful gathering all those links to your music on platforms like Spotify, Apple Music, and YouTube, it actually does some things that are detrimental to your promotion efforts.
Having multiple links in a single email or social post:
- Hurts your email “deliverability,” which can land your email in Gmail’s Promotions tab. This causes your open rates to plummet, because who actually looks at their Promotions tab? You want your emails to be in the regular inbox of any email protocol, right alongside any other normal email.
- Looks like unruly clutter. You don’t want someone’s first impression of your online presence to be, “Wow, this is a mess.”
How do you send listeners to their preferred platform?
Fortunately, there’s a simple solution to add to your music release plan:
Use a smartlink!
A smartlink is a one-page site that gathers all your important links in one place, so you only need to post that one link when you talk about your new music online.
Your smartlink will function as a hub for all the relevant platforms and pages related to your music, including:
- Streaming platforms
- Social profiles
- Your website
- Artist profiles on Soundcloud, YouTube etc.
How do you build a smartlink?
There are a multitude of services that allow you to create smart links. Among the most popular in music marketing are Linktree, Fanlink, Soundplate, Linkfire, smartURL, Snipfeed, urlbio and Feature.fm. They all offer a free service with a basic offer. As far as fee-based packages are concerned, prices and features vary enormously.
You can now share your music online via a single and avoid the common mistake of sharing multiple links at a go. Do contact UGMB via +233271756151 if you have any difficulties creating a smartlink for your music.
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